Crossing the Chasm

by Geoffrey Moore

"In the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority."

In Crossing the Chasm, Geoffrey Moore details the many nuances of various buyer personas and provides an array of tactics and strategies for overcoming the jump between customer segments.

Crossing the Chasm Worksheet