Where do you reside on adoption curve?

While minding the most profitable customers is an intuitive decision, it can lead to bottom-of-market competitors with disruptive technologies.

If you’re completing this worksheet, your sales have likely stalled or are nearing a plateau. Blame aside, what misconceptions might you have had about the size of the market you’re currently [and successfully] selling into?

Before exploring growth up-market, think of three ways you could capture more value from your existing market segment.