Where do you reside on adoption curve?
While minding the most profitable customers is an intuitive decision, it can lead to bottom-of-market competitors with disruptive technologies.
If you’re completing this worksheet, your sales have likely stalled or are nearing a plateau. Blame aside, what misconceptions might you have had about the size of the market you’re currently [and successfully] selling into?
Before exploring growth up-market, think of three ways you could capture more value from your existing market segment.
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